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Our owner has researched the clothing line and what type of clothes people like to wear according to the season, function, and events. Business Plan For A Fashion Brand Case: MW Oy Bachelor's Thesis in International Business, 85 pages, 3 pages of appendices Spring 2012 ABSTRACT This thesis copes with finding a niche market in Finnish fashion industry and based on the findings, a business idea is generated as well as a business plan is completed for the case company MW Oy, which is founded by the authors of the thesis. Download for free. The traditional 20-page business plan that takes you weeks to complete will probably be obsolete by the time you actually get your business started. Do you really need a business plan? Build your plan and pitch for funding Impress bankers and investors with a proven, solid financial model that impresses every time. Competition. Clothing is never going to be out of fashion, and it is changing daily. 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